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May 11, 2015

Barclays launches unique branded domain names

Barclays-logoIn a move aimed at streamlining customer experience, Barclays has today announced a change to its online presence.

The move will see the Barclays Group transfer its online assets to proprietary domain names –.barclays and .barclaycard* – away from the traditional location-specific .com and web addresses.

In the long term, the move will also add an extra layer of security for customers and clients as only Barclays and Barclaycard will be able to set up websites ending in .barclays and .barclaycard.

Troels Oerting, Barclays Group Chief Information Security Officer, said:

“The launch of the .barclays and .barclaycard domain names creates a simplified online user experience, making it crystal clear to our customers that they are engaging with a genuine Barclays site.

This clarity, along with the advantages of controlling our own online environment, enables us to provide an even more secure service, which we know is of utmost importance to our customers, and ultimately serves to increase trust and confidence in Barclays’ online entities.”

Millions of Barclays and Barclaycard customers use digital banking every day, allowing them to bank safely and securely whenever and wherever they want.

The migration to .barclays and .barclaycard domain names has already begun for the non-transactional parts of the estate, with the introduction across all sites being gradually phased over time. During this transition, automatic domain redirects will ensure our customers still reach the appropriate page.

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Dave Thornton

Senior Editor

Senior Editor
Been involved in technology for many years, more than I care to remember. Live in Dundee, Scotland. I like Android, Windows Phone OS, BlackBerry OS and iOS, and love writing about all things techie. Currently have a Honor 6+, Elephone P6000, Nexus 5, Chrombook C720, HTC One M7, Nokia Lumina 625, Microsoft Lumia 435, Blackberry Q10, HTC Hero and iPad mini