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April 11, 2013

BlackBerry Z10 Return Rate Exceeding Sales

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The BlackBerry Z10 was launched with much fanfare back in January, but consumers aren’t clambering to buy the phone. At least not according to two new reports published by analyst firms that suggest sales of the BlackBerry Z10 make up less than 2 percent of all sales at Verizon and AT&T. In the UK sales are just as bad for the Z10, consumers are more happy with the Q10 with the qwerty hard keyboard.

“We believe key retail partners have seen a significant increase in Z10 returns to the point where, in several cases, returns are now exceeding sales, a phenomenon we have never seen before,”

Jeff Johnston, an analyst with Detwiler, wrote in a report obtained by The Wall Street Journal. Another analyst with ITG said that the phone is selling on a par with “anemic” sales of phones the company launched long before the BlackBerry Z10 that run an older operating system.

Johnston told The Wall Street Journal the BlackBerry Q10 will likely sell better because long-term BlackBerry fans will naturally gravitate to the full QWERTY keyboard. That may very well be the case, but BlackBerry thinks consumers will adopt its software keyboard in the long haul.

BlackBerry’s Richard Piasentin, vice president and managing director for U.S said recently:

“We do harbor a belief that we will be able to convert die-hard keyboard users to the same efficiency but in the on-screen side, we will see a significant portion of those folks make the migration to a full screen experience.”

Source The WSJ

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Dave Thornton

Senior Editor

Senior Editor
Been involved in technology for many years, more than I care to remember. Live in Dundee, Scotland. I like Android, Windows Phone OS, BlackBerry OS and iOS, and love writing about all things techie. Currently have a Honor 6+, Elephone P6000, Nexus 5, Chrombook C720, HTC One M7, Nokia Lumina 625, Microsoft Lumia 435, Blackberry Q10, HTC Hero and iPad mini