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February 27, 2013

EA creates cross-platform gamers identity

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Electronic Arts has finished a project where gamers can use a single account to log on to EA games on multiple game platforms. Games will also be able to follow friends on various platforms such as the Xbox 360, PlayStation 3, iPhone, Facebook and EA’s own Origin.

A year ago EA announced it was working on a ‘single sign-on service. A team of 1,500 developers worked 18 months to achieve this and the project has now been completed.  With this move EA will be able to see when players are gaming, what games they are playing.

The game publisher wants to also use the service to use advertising personally tailored to the individual gamer.  They also claim that this new platform will reduce their data storage cost by 50%, this is because instead of storing individual accounts for each platform, this will now get grouped into one single account.

The service can search for friends in order to play online against each other, even cross platform if the game supports this.  It should also be possible to stop in a game on one platform and continue on the exact same spot on a different platform, but it is not clear how this works.  Gamers can search for their friends and will be able to send messages to each other.

When the service is going live in not yet known, so stay tuned!

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Source – The Guardian

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I am a 33 year old IT engineer, originally from Belgium but living in Scotland. Technology has been my passion since school and I am always reading up or playing about with tech both in my job and at home. I have been married to my lovely Sharon for just under a year and we are expecting our first baby in June.