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June 9, 2014

EE reviewing its relationships with Carphone Warehouse and Phones4U

wpid-m_join-ee_hero_480x290.jpgEE is considering pulling out of its partnership with Carphone Warehouse and |Phone4U, with a decision to be reached following a review of its consumer retail strategy.

EE is the largest mobile operator in the UK and should it terminate its dealings with Carphone Warehouse, it will be a sizeable blow leaving just O2 and Vodafone as viable options. The move would see EE deal directly with consumers, eliminating third-party retailers. EE is apparently also reviewing its partnership with retailer Phones 4u.

Carphone-Warehousephones4u-logo

Gervais Pellissier, the deputy chief executive of Orange, commented on how he wanted to see EE rely less on third-party retailers and drive sales by dealing direct to consumers. A EE spokesman failed to comment on negotiations, but did highlight how the company is reviewing its strategy: “While we do not comment specifically on ongoing negotiations, we can confirm that we’re formally reviewing our distribution strategy, primarily in the consumer space, with a view to fewer, deeper partnerships, based on value and shared ambitions.” EE now operates over 590 EE retail stores in the UK after the re-branding of existing Orange, T-Mobile, Franchise store numbers will also grow from the current 22 to 100 by the end of the year. Carphone Warehouse is currently ¬†merging with consumer technology retailer Dixons (PC World-Currys), which would be hit hard by potential retractions. EE will also be reviewing its partnership with retailer Phones 4u. Source: The Telegraph

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Dave Thornton

Senior Editor

Senior Editor
Been involved in technology for many years, more than I care to remember. Live in Dundee, Scotland. I like Android, Windows Phone OS, BlackBerry OS and iOS, and love writing about all things techie. Currently have a Honor 6+, Elephone P6000, Nexus 5, Chrombook C720, HTC One M7, Nokia Lumina 625, Microsoft Lumia 435, Blackberry Q10, HTC Hero and iPad mini