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June 9, 2014

EE reviewing its relationships with Carphone Warehouse and Phones4U

wpid-m_join-ee_hero_480x290.jpgEE is considering pulling out of its partnership with Carphone Warehouse and |Phone4U, with a decision to be reached following a review of its consumer retail strategy.

EE is the largest mobile operator in the UK and should it terminate its dealings with Carphone Warehouse, it will be a sizeable blow leaving just O2 and Vodafone as viable options. The move would see EE deal directly with consumers, eliminating third-party retailers. EE is apparently also reviewing its partnership with retailer Phones 4u.


Gervais Pellissier, the deputy chief executive of Orange, commented on how he wanted to see EE rely less on third-party retailers and drive sales by dealing direct to consumers. A EE spokesman failed to comment on negotiations, but did highlight how the company is reviewing its strategy: “While we do not comment specifically on ongoing negotiations, we can confirm that we’re formally reviewing our distribution strategy, primarily in the consumer space, with a view to fewer, deeper partnerships, based on value and shared ambitions.” EE now operates over 590 EE retail stores in the UK after the re-branding of existing Orange, T-Mobile, Franchise store numbers will also grow from the current 22 to 100 by the end of the year. Carphone Warehouse is currently ¬†merging with consumer technology retailer Dixons (PC World-Currys), which would be hit hard by potential retractions. EE will also be reviewing its partnership with retailer Phones 4u. Source: The Telegraph

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Dave Thornton

Senior Editor

Senior Editor
Been involved in technology for many years, more than I care to remember. Live in Dundee, Scotland. I like Android, Windows Phone OS, BlackBerry OS and iOS, and love writing about all things techie. Currently have a Honor 6+, Elephone P6000, Nexus 5, Chrombook C720, HTC One M7, Nokia Lumina 625, Microsoft Lumia 435, Blackberry Q10, HTC Hero and iPad mini