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February 3, 2014

Facebook told to change name of its new app Paper

Paper   FiftyThreeWhy is it that big companies don’t make sure that names they are going to use are not already being used by other companies or, is it that they just don’t care. Microsoft had to change the name of SkyDrive to OneDrive.

A company called FiftyThree, who have an app called Paper, (a very popular drawing app on the iPad) has asked Facebook to change the name of its new news aggregation app also called wait for it……..yes you’ve guess it  Paper.

In an open letter to the company, Georg Petschnigg, Co-Founder and CEO, has asked Facebook to stop using the Paper name for its new app launched on Monday.

When asked what happened if the social network didn’t, the CEO of the relatively small company simply said that FiftyThree “stands for creativity” but refused to comment further whether it would result in getting lawyers involved.

Petschnigg was more open and, more frank on 53’s website, the follow is an excerpt from the full letter published on the company’s website,

There’s a simple fix here. We think Facebook can apply the same degree of thought they put into the app into building a brand name of their own. An app about stories shouldn’t start with someone else’s story. Facebook should stop using our brand name.
On a personal level we have many ties to Facebook. Many friends, former students and colleagues are doing good work at Facebook. One of Facebook’s board members is an investor in FiftyThree. We’re a Facebook developer, and Paper supports sharing to Facebook where close to 500,000 original pages have been shared. Connections run deep.

What will Facebook’s story be? Will they be the corporate giant who bullies their developers? Or be agile, recognize a mistake, and fix it? Is it “Move fast and break things” or “Move fast and make things”?

We’re all storytellers. And we show care for each other by caring for our stories. Thanks for supporting us.

Georg Petschnigg
Co-Founder and CEO

Source: Paper

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Dave Thornton

Senior Editor

Senior Editor
Been involved in technology for many years, more than I care to remember. Live in Dundee, Scotland. I like Android, Windows Phone OS, BlackBerry OS and iOS, and love writing about all things techie. Currently have a Honor 6+, Elephone P6000, Nexus 5, Chrombook C720, HTC One M7, Nokia Lumina 625, Microsoft Lumia 435, Blackberry Q10, HTC Hero and iPad mini