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February 12, 2014

Firefox to Introduce Advertising say Mozilla

firefox_660If you’re using Mozilla’s Firefox browser then be prepared for some advertising creeping into the browser.
Mozilla is working hard to bring advertising to its Firefox web browser, through a new feature called ‘Directory Tiles’, this will replace some if not all of the empty tiles which appear when opening a new tab.

Directory Tiles will display a mix of useful information for first-time users, including “sponsored content from hand-picked partners”, enabling Mozilla to diversify its business into digital media and content publishing, and boost revenues. The organisation hopes it will also compliment the other areas of its work.

While speaking at The Interactive Advertising Bureau meeting on Tuesday, Darren Herman, vice president of Content Services at Mozilla said:

“While we have not worked out the entire product roadmap, we are beginning to talk to content partners about the opportunity, and plan to start showing Directory Tiles to new Firefox users as soon as we have the user experience right.”

The Mozilla Corporation is a wholly owned subsidiary of the Mozilla Foundation that coordinates and integrates the development of projects like the Firefox browser and Firefox OS. Unlike its parent, the corporation is a taxable entity fully capable of earning money, but it reinvests 100% of its profits back into the Mozilla projects.

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Dave Thornton

Senior Editor

Senior Editor
Been involved in technology for many years, more than I care to remember. Live in Dundee, Scotland. I like Android, Windows Phone OS, BlackBerry OS and iOS, and love writing about all things techie. Currently have a Honor 6+, Elephone P6000, Nexus 5, Chrombook C720, HTC One M7, Nokia Lumina 625, Microsoft Lumia 435, Blackberry Q10, HTC Hero and iPad mini