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March 11, 2015

Google opens its first ever store in Currys PC World

Google_ShopGoogle has opened its first ever store in London as an increasing number of digital companies are looking to get closer to their consumers.

The Google Shop (G+) will be based in the store of electronics retailer Currys PC World on London’s Tottenham Court Road.

Google will stock Android phones, tablets, Chromecast as we well as other devices such as wearables running Google’s Android operating system and Android Wear will be on sale.

Google_Shop_2

As well as product sales, Google will display an “immersive” large screen installation called Portal where people can take a virtual trip through any part of the world using a tablet and Google Maps.

There will also be a wall where customers can use digital spray paint cans to doodle on the walls. There will also be a “Chromecast pod” where users can watch Google Play movies and YouTube videos.

Speaking to IBTimes UK at the launch, Google UK’s marketing director James Elias said this was the

“biggest and boldest evolution of Google’s store-in-store strategy to date”

but when asked if this was just a gateway to building its own standalone stores, Elias said the company had no plans along those lines.

“The pace of innovation of the devices we all use is incredible, yet the way we buy them has remained the same for years. With the Google shop, we want to offer people a place where they can play, experiment and learn about all of what Google has to offer,”

James Elias, the UK marketing director for Google, said in a press release.

Google also said it would arrange classes on topics such as online security, coding for children, and lessons on how devices work.

Google are set to open two more Google Shops later in the year.

The Google Shop is just a 7 minute drive from Apple’s U.K. flagship store on Regent Street and highlights the trend of digital companies opening physical shops.

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Dave Thornton

Senior Editor

Senior Editor
Been involved in technology for many years, more than I care to remember. Live in Dundee, Scotland. I like Android, Windows Phone OS, BlackBerry OS and iOS, and love writing about all things techie. Currently have a Honor 6+, Elephone P6000, Nexus 5, Chrombook C720, HTC One M7, Nokia Lumina 625, Microsoft Lumia 435, Blackberry Q10, HTC Hero and iPad mini