Latest News

January 6, 2015

HTC and Under Armour Inc. today announced a strategic partnership

HTC_Under-ArmourIn a surprise move HTC and Under Armour Inc. have announced a strategic partnership in providing consumers with a range of connected health and fitness products and services that no other brand can match

Peter Chou, CEO, HTC commented,

“Mobile innovation has completely changed people’s lives in recent years, making us more connected to our world than ever before. Now we want to help people be better connected with themselves, helping them to achieve their goals and gain deeper insight into their own lives to become the best they can be. By joining forces with Under Armour, one of today’s most exciting and ambitious leaders in empowering athletes, we are taking the first step on this journey and will provide consumers with a range of connected health and fitness products and services that no other brand can match.”

Robin Thurston, SVP, Connected Fitness, Under Armour said,

“HTC is renowned for its fearless commitment to innovation, coupled with an attention to detail and premium design that makes it the ideal partner for Under Armour and UA Record™. By applying these shared values to our collaboration, we will allow athletes everywhere to take their performance to the next level in a more connected and intuitive way than ever before.”
Show Press Release

Be Sociable, Share!

The following two tabs change content below.
avatar

Dave Thornton

Senior Editor

Senior Editor
Been involved in technology for many years, more than I care to remember. Live in Dundee, Scotland. I like Android, Windows Phone OS, BlackBerry OS and iOS, and love writing about all things techie. Currently have a Honor 6+, Elephone P6000, Nexus 5, Chrombook C720, HTC One M7, Nokia Lumina 625, Microsoft Lumia 435, Blackberry Q10, HTC Hero and iPad mini