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May 10, 2013

HTC promoting the One on giant posters in seven cities around the UK

HTC Glasgow - Union Street

HTC Glasgow – Union Street

HTC are now pushing hard to get the message across that the HTC One is second to none in the smartphone world and promotion is part of the manufacturer’s HTC One big push.
HTC has installed seven ‘GIANT’ billboard posters in the UK’s biggest cities totaling over 2,500 sqm in size.
The promotion is an extension of its online campaign for the HTC One which features designs by the winners of an online competition who were asked to ‘design a poster which they feel best captures the new handset’.

The campaign has been organised by blowUP media with posters now installed in the seven locations.

blowUP managing director Katrin Robertson said:

“This work is the perfect demonstration of the power of giant posters and how well they can fit with campaigns of all types, I couldn’t be more delighted that the campaign team at HTC understood exactly the impact we could make for them. They bought into two of our key products, ‘East London Domination’ and the ‘National Giant Poster Package’, which combine to give brands an unrivalled opportunity to dominate urban giant poster sites.”

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We are still trying to find out which cities and where in these cities the posters are.

If you’ve seen any giant blowUP HTC One posters give us a nudge in the comments box below. If you can send a picture that would be great send it to

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Dave Thornton

Senior Editor

Senior Editor
Been involved in technology for many years, more than I care to remember. Live in Dundee, Scotland. I like Android, Windows Phone OS, BlackBerry OS and iOS, and love writing about all things techie. Currently have a Honor 6+, Elephone P6000, Nexus 5, Chrombook C720, HTC One M7, Nokia Lumina 625, Microsoft Lumia 435, Blackberry Q10, HTC Hero and iPad mini