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October 15, 2013

HTC About To Make Phones For Amazon?

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Is Amazon working with HTC to develop a range of smartphones as the e-commerce company steps up efforts to compete with Apple and Google, according to people familiar with the project, reports the Financial Times.

Amazon and HTC declined to comment, but the Taiwanese company’s marketing boss Ben Ho commented

“we have been very focused on building our own brand, but we have also been very open to co-branding and collaborating with carriers and other technology brands”.

Ho was likely referring to the First, the ill-fated smartphone HTC developed in collaboration with Facebook.

Now if  the Financial Times report is accurate, there’s a big question looming – what will Google do?

As a member of the Open Handset Alliance, HTC gets to use Google’s suite of apps, which are closed source, in exchange of maintaining the integrity of the open source Android. In other words, HTC cannot fork Android or support another company that forks Android, without risking losing access to Google’s apps.

We wait to see if this gamble by HTC, if true, is one worth taking. The ramifications for HTC are truly  great and, if they do take the gamble it could lead to google cutting the cord which would leave HTC in the mire.
Alienating Google in the position they’re in good be the final nail in the coffin for HTC.

Source: Financial Times (Beginnerstech Subscription)

 

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Dave Thornton

Senior Editor

Senior Editor
Been involved in technology for many years, more than I care to remember. Live in Dundee, Scotland. I like Android, Windows Phone OS, BlackBerry OS and iOS, and love writing about all things techie. Currently have a Honor 6+, Elephone P6000, Nexus 5, Chrombook C720, HTC One M7, Nokia Lumina 625, Microsoft Lumia 435, Blackberry Q10, HTC Hero and iPad mini