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January 16, 2014

HTC could be scuppered using the One+ name for the next One follow-up

OnePlus trademark means HTC might have to find a new name for their next flagship

A couple of weeks ago or so, rumours were abound that suggested HTC’s follow-up to the HTC One would be called the HTC One+. That belief stems from leaked ROM files containing information about the phone, in which it was referred to as “One+.” It doesn’t sound like a terrible name, right? No it’s horrible, OK!
For HTC to continue building on the “One” brand they have to be more imaginative than adding a “+” sign to the One.

But it looks like a recently discovered trademark filing reveals HTC might have a bit of trouble launching a smartphone with that name (Hooray i hear you shout). Pete Lau’s OnePlus — the company spawned from bushy-eyed former Oppo executives who are going to help CyanogenMod create their first phone — seems to own the One+ trademark in the United States.

Now just to add more misery to HTC the One+ is also trademarked in Europe. Owned by the Lotus Development Corporation

OHIM   eSearch


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Dave Thornton

Senior Editor

Senior Editor
Been involved in technology for many years, more than I care to remember. Live in Dundee, Scotland. I like Android, Windows Phone OS, BlackBerry OS and iOS, and love writing about all things techie. Currently have a Honor 6+, Elephone P6000, Nexus 5, Chrombook C720, HTC One M7, Nokia Lumina 625, Microsoft Lumia 435, Blackberry Q10, HTC Hero and iPad mini