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July 18, 2013

LG say Goodbye to Optimus and Hello to G

lg-optimus-g2

 

LG is dropping the “Optimus” name from their premium smartphone Series and going with just the letter “G”. Therefore, the successor to the Optimus G will now be called the G2. Moving forward their premium line up will be part of the G Series of devices. They just announced they dropped “Optimus” from their 4:3 premium smartphones which will now be called “Vu”. We can only assume it will be dropped in all other series moving forward.

Now that we got that out of the way, why on earth are they planning another 4:3 phone?

LG ALIGNS PREMIUM SMARTPHONE BEHIND NEW “G” NAME

G Branding for All Future LG’s Premium Phones

SEOUL, July 19, 2013 – The next flagship device from LG Electronics (LG) will be officially known as G2 and will be the first smartphone from LG to be launched as part of the company’s new “G” premium brand. Future smartphones in the same series will carry only the G name while the branding of mobile devices that have already been in-troduced will continue unchanged.

“Our vision is to make LG’s newest G devices synonymous with excellence, raising the bar even further for the ultimate in user experience,” said Dr. Jong-seok Park, president and CEO of the LG Electronics Mobile Communications Company. “The new G2 will build upon the excellent reputation established by previous G Series products.”

Furthermore, LG’s premium 4:3 display smartphones will be rebranded as simply “Vu:” going forward. All of LG’s smartphones feature next generation core technologies and familiar UX with each series highlighting a different facet of the company’s product expertise.

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Dave Thornton

Senior Editor

Senior Editor
Been involved in technology for many years, more than I care to remember. Live in Dundee, Scotland. I like Android, Windows Phone OS, BlackBerry OS and iOS, and love writing about all things techie. Currently have a Honor 6+, Elephone P6000, Nexus 5, Chrombook C720, HTC One M7, Nokia Lumina 625, Microsoft Lumia 435, Blackberry Q10, HTC Hero and iPad mini