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August 20, 2012

MobileIgni​ter: Your Web Developer Can Now Build a Fully-Cust​om Mobile App

Let’s talkmobile apps, chances are good that you need one, and chances are better that the technology, price or requirements tobuild them have driven you away. Sure, you could use any of the copy/paste, drag and drop mobile “app” creators out there, but what you’re doing is building a Web page wrapped in native code that you can’t touch. Serious limitations abound. That is until MobileIgniter.

MobileIgniter is a software-as-a-service that allows anyone to buildhigh-quality, content-driven mobile apps using a simple and beautiful UI, thenpublish them to the App Store or Google Play.

Pull in your Webpage, your Twitter stream or your YouTube videos, but don’t make the mistake of thinking that simple tasks like these are all you can do. The beauty of the platform is that it’s positively unlimited. Instead of having only a pre-set number of options and capabilities from whichyou can choose, MobileIgniter lets anyWeb developer create modules for content that’s trulyimportant to your company. Appointment scheduling, photo sharing, enterprise-class service connections? They’re all possible with MobileIgniter and that’s just one feature that sets it apart.

The team of Dominic DiMarco and Tim Nott isn’t too uncommon in tech. They’re a couple of friends who have known each other for almost 20 years. DiMarco was a Hackstar for TechStars in the 2011 Boulder class, and Nott went through the accelerator’s Boston program as part of the team with SpillNow. The idea for MobileIgniter was actually born in TechStars, as the two found an excessive number of companies that needed mobile apps that were easyto buildand manage, without looking generic. Infact, TechStars even chose MobileIgniter to power its own app.

Fast forward through TechStars and the team realized that theyneeded some help to get MobileIgniter off the ground. Theyhad a minimum-viable product at the end of August last year, but there was still a lot of workto be done. By December theyhad nailed down a small seed round andapplied tothe Gener8tor accelerator in Wisconsin. Theywere accepted into the program in Mayand moved into the offices inJune. Now, as Gener8tor holds its Demo Dayon August 23rd, the team is ready to breakout of its shell.

But we’ve seen these types of services before right?Well, not exactly. While there are options such as Widgetbox to make it easyto pull in content and create an “app”, there’s a notable difference to what MobileIgniter offers. On top of the abilityto create modules, developers can also have full access to the MobileIgniter JavaScript API so that they cando functions such as direct camera connection, get access to the address bookand evennative geo-lookups.

Oh, and once a module is built, there’s a marketplace where theycan be sold to other MobileIgniter users, adding another potential revenue stream for companies. DiMarco likes to refer to MobileIgniter as a WordPress for mobile apps, and it’s clear whythis description is fitting.

We will most definitelybe keeping an eye on MobileIgniter as it moves forward. For now, if you need a mobile app and want to give it a try, it’s completelyfree for 7 days. If you build something you want topublish, you can move up the pricing tiers to get additional features such as direct support via email andanalytics. Want a white-label option? You got it, for a mere $2500 per year. That’s some serious ignition in the mobile apps development space.

By Jonny Polea

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Source –  CrunchBase

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Jonny Polea

Editor in Chief at Beginners Tech

I joined Beginners Tech as a Technical Journalist in July 2012 and have never looked back. I love tech, gadgets, games and electronics; whether they are retro, current or future concepts. My loving fiancé Sarah has said that when I receive new items for review I’m like a kid in a toy shop – unable to leave it alone for two minutes! Coming from a design background, I am passionate about the design and aesthetics of tech as well as functionality.