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May 4, 2013

New O2 UK Homepage for Mobile Launched

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O2 have this week updated their mobile app to reflect their desktop page. Nothing startling about that really but, it is far better than the old layout. Cleaner, quicker and pleasant on the eye if, a little bit blue, Joke.
You can see that although the desktop as well as the mobile home pages are very clean which I prefer, they’re not busy, you can see around the page without missing anything,

Sarah Evans, Head of Online Experience said:

“The launch of our new mobile homepage represents a significant step forward toward building a seamless and consistent experience for our customers regardless of the digital touch-point they choose to use.
We focused on launching a new homepage to simplify our customer’s journey and build on the success of the updates we made to the desktop version in December. Our vision is to deliver the best possible user experience by building a website that works across the very different mobile operating systems on the market right now, like Android and iOS. We have made these updates because we understand that the way our customers engage with the internet is changing. At the moment, interactions using desktops and laptops are still more popular, but we expect that mobiles and tablets will overtake by the end of 2013.”

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Dave Thornton

Senior Editor

Senior Editor
Been involved in technology for many years, more than I care to remember. Live in Dundee, Scotland. I like Android, Windows Phone OS, BlackBerry OS and iOS, and love writing about all things techie. Currently have a Honor 6+, Elephone P6000, Nexus 5, Chrombook C720, HTC One M7, Nokia Lumina 625, Microsoft Lumia 435, Blackberry Q10, HTC Hero and iPad mini