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March 26, 2015

O2 today announce exclusive partner with Channel 4 Digital TV service All 4

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O2 have today announced they are the exclusive partner of the brand new Channel 4 Digital TV service ‘All 4’.

The partnership will feature a first-of-its-kind collaboration which will see ten of Channel 4’s top series premiered to O2 Priority customers 48 hours early – and multi-platform sponsorship of All 4 – throughout 2015.

O2_LOGO_300pxSo if you have an O2 number, you’ll be able to watch new episodes for 10 shows, including Peep Show,Fresh Meat and Made in Chelsea, up to 48 hours before they’re normally aired on TV. Channel 4 is calling these sneaky peeks “advance premieres,” so it’s unclear if this will cover all of the episodes from each new season, or just the first instalments.

Nina Bibby, Marketing and Consumer Director at O2 said:

“We are delighted to be partnering with Channel 4, a brand that represents many of the same values as O2, and most importantly, resonates well with many of our customers. With this partnership we continue to bring our customers the things they love, this time by giving them some of their favourite TV shows 48 hours ahead of general release.

We are always looking for new ways to offer customers relevant, tailored offers through Priority based on their individual preferences. This partnership provides more choice and means that there should be something which is relevant to each and every one of our 24 million customers.”

David Amodio, Digital and Creative Leader at Channel 4 said: 

“This collaboration with O2 is the most exciting digital partnership in Channel 4’s history. It was crucial to launch All 4 with the right brand – and as All 4 makes all Channel 4 content, whether live or on-demand, available to watch on mobile devices, O2 is the ideal partner. Being able to create a buzz around our key shows by offering priority access to O2’s millions of customers makes this a really special partnership for both us and O2.”

Source: O2

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Dave Thornton

Senior Editor

Senior Editor
Been involved in technology for many years, more than I care to remember. Live in Dundee, Scotland. I like Android, Windows Phone OS, BlackBerry OS and iOS, and love writing about all things techie. Currently have a Honor 6+, Elephone P6000, Nexus 5, Chrombook C720, HTC One M7, Nokia Lumina 625, Microsoft Lumia 435, Blackberry Q10, HTC Hero and iPad mini