Sony just announced a new lineup of Xperia devices called the Xperia X series. However, this new lineup brings an end to the previews series of Sony smartphones, the Xperia Z devices. Sony says the change represents a new chapter of their product strategy, focusing more on bringing smart, adaptive Sony user experiences across the different features of the devices like the camera, battery performance, hardware and software design.
Here´s the full statement made by Sony Mobile:
“The Xperia Z line has reached its culmination – Xperia X series represents a new chapter and evolution of our product strategy. Whilst the Xperia Z series was all about bringing the best of Sony’s advanced technologies to smartphones, Xperia X series is based on bringing smart, adaptive Sony user experiences across camera, battery performance and hardware/software design.”
The Sony Xperia Z line of smartphones was pretty solid, but it wasn´t the most popular. We will have to wait and see if this change brings more attention to Sony smartphones as they focus on key features of the device and user experience over-all.
Source: Xperia Blog