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January 20, 2014

Samsung and illycaffè announce worldwide partnership

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After the collaboration of the two companies in the New York SOHO Samsung Galaxy Studio in November and at this years CES, illycaffè the premium coffee roaster and Samsung, agreed to cooperate on a multiyear partnership aimed at enhancing the consumer experience in their respective retail flagship stores.

ILLY, 295 REGENT STREET, LONDON, W1B 2HJ 20/01/14

Andrea Illy, Younghee Lee

Samsung will provide illycaffè stores with engaging high tech entertainment and services solutions and illycaffè will provide Samsung Showrooms and events worldwide with a superior coffee experience.

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The announcement was made at illycaffè on Regent St, London by, CEO Andrea Illy and Roberto Morelli from Illy and Younghee Lee executive vice president of global marketing, IT and Mobile division at Samsung.
Both companies have been working on this project for over a year, and finally it has come together.

Apps on the tablets include one that allows you to design your own logo etc. the illy cup shows up blank but after you hit show it does just that showing your design on the cup. Samsung are working hard to make this so you will be able to order it or if plans go forward to print it in the store direct.

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Dave Thornton

Senior Editor

Senior Editor
Been involved in technology for many years, more than I care to remember. Live in Dundee, Scotland. I like Android, Windows Phone OS, BlackBerry OS and iOS, and love writing about all things techie. Currently have a Honor 6+, Elephone P6000, Nexus 5, Chrombook C720, HTC One M7, Nokia Lumina 625, Microsoft Lumia 435, Blackberry Q10, HTC Hero and iPad mini