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November 23, 2013

Which? Says Tablet Manufacturers Charge Too Much For Storage, Surely Not!

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According to research from Which? tablet manufacturers, including Apple, Google and Amazon, are “fleecing” consumers by charging “outrageous” markups of up to 1,200% for extra storage in their products.
The consumer watchdog says that Apple charges £80 more for the 32GB version of the recently-launched iPad Air than the 16GB version, despite the fact that the storage used by the Cupertino-based company costs less than £6.

Apple is not alone say Which? Google charges £70 more for the 32GB version of the Asus-manufactured Nexus 10 than the 16GB, while Amazon expects a premium of £40 for the Amazon Kindle Fire HDX.
Compounding this problem is the fact that storage actually available to users is often reduced due to the space taken up by the operating system and preinstalled applications. The 16GB Samsung Galaxy Tab 3 is deemed to be the worst offender, with just 10GB of free space, while the iPad Air and Nexus 10 offer only 13GB.

Which? editor Richard Headland said:

“With tablets in demand this Christmas, buyers will be shocked to discover what a raw deal they’re getting on built-in memory. If you want the best value storage, then buy a tablet with an SD or microSD slot and add a memory card for a fraction of the cost.”

The report suggests Microsoft’s Surface RT, Samsung Galaxy Tab 3 and Sony Xperia Z as examples of tablets with the ability to add additional storage, while also pointing consumers in the direction of cloud storage services such as Dropbox, Box and Google Drive, although these services need a reliable Wi-Fi or cellular connection making them unsuitable for some users.

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Dave Thornton

Senior Editor

Senior Editor
Been involved in technology for many years, more than I care to remember. Live in Dundee, Scotland. I like Android, Windows Phone OS, BlackBerry OS and iOS, and love writing about all things techie. Currently have a Honor 6+, Elephone P6000, Nexus 5, Chrombook C720, HTC One M7, Nokia Lumina 625, Microsoft Lumia 435, Blackberry Q10, HTC Hero and iPad mini