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October 28, 2014

Sony to open “worlds first” underwater “Xperia Aquatech” store in Dubai

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While writing up about Sony’s Share Play app release today I noticed something very interesting on Sony’s Xperia Blog. Sony Mobile is set to open what it say’s is the World’s first Xperia Aquatech Store in Dubai on 3 December 2014. Yes you are reading that correctly Sony are set to open an actual underwater store located on the seabed four metres below the surface.

To enter the shop you will be guided by trained divers who will escort you to the underwater shop where Sony say people will “be able to stand on the seabed and breathe perfectly normally”, while browsing Sony’s latest water resistant phones, tablets and accessories.

The Vice President of Sony Mobile Middle East and Africa Rüediger Odenbach says the new concept store will offer customers “an exhilarating and unforgettable experience, highlighting Xperia’s passion for innovation in the smartphone market“. Overall the experience sounds great and I for one would love to visit the store,

What do you think? Let us know below

Source – Xperia Blog

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Ryan Oneill

Editor In Chief

I live in Scotland UK and have been blogging about technology for a long time. I started BeginnersTech as I wanted even the total novice to be able to enjoy it as much as I do. If you ever need help or want to ask a question you have come to right place.

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