Latest News

October 28, 2014

Sony to open “worlds first” underwater “Xperia Aquatech” store in Dubai


While writing up about Sony’s Share Play app release today I noticed something very interesting on Sony’s Xperia Blog. Sony Mobile is set to open what it say’s is the World’s first Xperia Aquatech Store in Dubai on 3 December 2014. Yes you are reading that correctly Sony are set to open an actual underwater store located on the seabed four metres below the surface.

To enter the shop you will be guided by trained divers who will escort you to the underwater shop where Sony say people will “be able to stand on the seabed and breathe perfectly normally”, while browsing Sony’s latest water resistant phones, tablets and accessories.

The Vice President of Sony Mobile Middle East and Africa Rüediger Odenbach says the new concept store will offer customers “an exhilarating and unforgettable experience, highlighting Xperia’s passion for innovation in the smartphone market“. Overall the experience sounds great and I for one would love to visit the store,

What do you think? Let us know below

Source – Xperia Blog

Be Sociable, Share!

The following two tabs change content below.


Ryan Oneill

Editor In Chief

BeginnersTech was an idea I had one Sunday when I was bored. It is now not only a website but a successful YouTube channel that takes me all over the world. Don’t ever let anyone discourage you. Chase those dreams.