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September 29, 2014

Tesco Hudl 2 to be launched on October 3

Tesco has officially confirmed its second-gen Hudl tablet will arrive on October 3, with the company sending invitations to press for an event on that date carrying the hashtag #letshudl. Just over two years after it made its first foray into consumer tech.

Robin Terrell, group multi-channel director at Tesco, has posted a blog on Tesco’s website to update on how the Tesco Hudl 2 and smartphone are coming along. He wrote,

“We have built on the success of Hudl to develop Hudl 2, which will launch soon. Giving just a little detail away, Hudl 2 improves on just about every area of its predecessor, from screen size to speed, design and accessories.”

On the Tesco Hudl page  a new section has popped up, letting visitors register for more information on the Hudl 2 and promise of a “sneak peek”, also suggests that the Hudl 2 will be available in a number of different colours.

In May, Tesco Chief Executive Philip Clarke told BBC Radio 5 Live’s Wake Up to Money said there would be a refreshed Hudl launching in September this year. The original has already sold over half a million units.

When the original Hudl launched it took most by surprise and became a best-seller, with over 400,000 snapped up in its first three months on sale. The Hudl, which was heavily promoted in Tesco stores, went on sale for £119 massively undercutting rival devices including the Nexus 7 and iPad Mini.

People interested in finding out about the Hudl 2 the second it is announced can register their details with Tesco. With the announcement set for 3 October it is likely that the Hudl 2 will be immediately available to order or pre-order. The Hudl 2 is likely to have a better screen and faster processor, although Tesco is unlikely to ditch the budget price.

Tesco had planned to launch a Hudl smartphone, but confirmed it had put the idea on hold earlier this year. The Hudl smartphone would have been a budget 4G handset but plans were shelved when the market became too crowded.

Tesco multi-channel director Robin Terrell said earlier this month.

“We were confident that we could offer customers something we saw was lacking in the mobile market: an affordable, quality 4G smartphone. As we developed the idea in the first few months of the year, we could see a gap we could fill for our customers. The technology sector is fast changing and constantly evolving and since then, the mobile market has become even more competitive.”

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Dave Thornton

Senior Editor

Senior Editor
Been involved in technology for many years, more than I care to remember. Live in Dundee, Scotland. I like Android, Windows Phone OS, BlackBerry OS and iOS, and love writing about all things techie. Currently have a Honor 6+, Elephone P6000, Nexus 5, Chrombook C720, HTC One M7, Nokia Lumina 625, Microsoft Lumia 435, Blackberry Q10, HTC Hero and iPad mini