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April 19, 2013

UK Consumers moving to Android and Amazon at Apple’s Expense


YouGov’s latest poll results give us an insight into the Tablet market and, how the trend moving.
YouGov, one of the top market research agency’s , which regularly asks UK residents about their technology purchases. During the first three months of 2012, 73% of British tablet owners had an Apple product. A year on, Apple fans counted for only 63% of all tablet users.
So who has been benefitting, well you’ll get no prizes for guessing the brands are: Amazon, Google and Samsung.

Google’s share of tablet punters has gone up eight percentage points, Samsung’s six and Amazon’s five. Neither Amazon nor Google had a tablet out in the UK during Q1 2012, of course. Samsung did, but it could only grab four per cent of the market, according to YouGov’s research.
Apple’s Q1 2012 share combined with Samsung’s doesn’t total 100 per cent, so there were clearly a fair few “others” being bought back then, accounting for 23 per cent of tablet ownership, according to YouGov’s research. In Q1 2013, that “others” figure had fallen to 14%, so it’s not just Apple that is suffering at the hands of Amazon, Google and Samsung.

This latest poll does show why Brits now think Android slates are just as good as the iOS alternative.
According to YouGov’s poll, consumers think Samsung’s tablets are as good as Apple’s iPad, though they still think the iPad Mini is better than all other tablets “across eight of the nine quality attributes” YouGov used to help folk rate their slates.
Similarly, the Nexus 7 gets more kudos than rival offerings from Samsung, and more than Apple’s 10-inch iPad too.
YouGov said that over 18% of the UK adult population – more than eight million grown-ups – now own a tablet, up from the five per cent recorded in Q4 2012.

Via: YouGov

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Dave Thornton

Senior Editor

Senior Editor
Been involved in technology for many years, more than I care to remember. Live in Dundee, Scotland. I like Android, Windows Phone OS, BlackBerry OS and iOS, and love writing about all things techie. Currently have a Honor 6+, Elephone P6000, Nexus 5, Chrombook C720, HTC One M7, Nokia Lumina 625, Microsoft Lumia 435, Blackberry Q10, HTC Hero and iPad mini