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December 20, 2014

UK Bank Customers Switching To Mobile Payments in a big way say Zapp

ZappWe reported back in October that Zapp was releasing apps for Android, iOS and WindowsPhone. Now however the mobile payment system seems to be taking off in a big way.

All UK banks who haven’t a mobile payment system in place could be best advised to start including mobile payment services following research that shows many of their customers would switch providers if they didn’t provide the right tools.

The survey released by Zapp (the mobile payments company) shows that nearly half of UK customers, approximately 21 million,  would be prepared to leave if their current bank was unable to offer mobile payments and who had no plans to do so.

Overall, the proportion of consumers who used their mobile phone to purchase goods or services was up to 28 percent, an increase of 64 percent to the previous year.

Demand is particularly high amongst 35-44 year-olds, 46 percent of whom have already used mobile payments and 71 percent said they would if a simple system with no extra setup existed.

Zapp CEO Peter Keenan said:  

“The success of early forms of mobile payment and the buzz around forthcoming launches of mass market initiatives has clearly whetted consumers’ appetites. This research shows that anticipation levels are running high and it suggests banks and retailers stand to gain significant competitive advantage from offering and accepting mobile payments early. I’m confident 2015 will prove a tipping point, as simple, secure mobile payments like Zapp become a reality for millions of British consumers.”

Zapp has already gained a lot of support from UK retailers ahead of its expected launch next year. Stores already signed up that will be supporting Zapp include Sainsbury, Asda, House of Fraser, Shop Direct, Spar, Thomas Cook and Clarks. See the full list of 36 stores, on their press release.

Zapp customers who are customers of   Anglian Water, Bristol & Wessex Water and Sutton and East Surrey Water will also be able to use Zapp mobile payments very soon.

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Dave Thornton

Senior Editor

Senior Editor
Been involved in technology for many years, more than I care to remember. Live in Dundee, Scotland. I like Android, Windows Phone OS, BlackBerry OS and iOS, and love writing about all things techie. Currently have a Honor 6+, Elephone P6000, Nexus 5, Chrombook C720, HTC One M7, Nokia Lumina 625, Microsoft Lumia 435, Blackberry Q10, HTC Hero and iPad mini