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August 29, 2013

Vodafone launches 4G in London


Vodafone UK has today launched Ultrafast 4G in London, bringing a choice of fantastic sports or music entertainment to Londoners and boosting the capital’s businesses with faster speeds, bigger data allowances and the ability to share that data across at no extra cost.

Vodafone Ultrafast 4G brings the capital’s music and sports lovers a choice of either access to Spotify Premium or Sky Sports Mobile TV. That’s more than 20 million tracks from the world’s best known streaming music provider; or the best in live action football from across the Premier League and Championship, tennis, cricket, golf and rugby. All that on top of unlimited data for the first three months, then double Vodafone’s standard data allowances, plus unlimited calls and texts.

Ultrafast 4G services will also help businesses to raise their game by helping people work where they want to, when they want to. Almost nine out of ten business leaders (86%) believe 4G will increase their productivity by providing a genuine ‘in-office’ experience wherever they are, according to recent research by Vodafone.* In total the arrival of competitive 4G services could boost London’s economy by as much as £1.5bn a year, according to further independent research.**

Vodafone’s 4G-ready plans went on sale on August 12, in time for the start of the new Premier League season, and even before the network had gone live, more than 20,000 people had joined up. All customers on Vodafone Red 4G-ready and Vodafone Red Business 4G-ready will get a 4G service in London from today.

  • Arrival of Ultrafast 4G to boost capital’s economy and give Londoners a choice: sport or music?
  • Vodafone supports London’s digital infrastructure by doubling network investment to £100m this year
  • Vodafone switching on a new site every 30 minutes in the capital over the next two months
  • Ultrafast 4G coming to Birmingham, Coventry, Leicester, Nottingham, Sheffield within a month as Vodafone pushes towards 98% population coverage

The Mayor of London’s Deputy Mayor for business and enterprise, Kit Malthouse, said:

“This is already one of the world’s greatest centres for digital and innovation, but 4G coverage means Londoners and businesses will be able to access some of the fastest wireless internet services in the world. Vodafone’s investment will allow thousands more to take advantage of 4G, and help London to take a significant step towards the £1.5bn boost to London’s economy that 4G potentially provides.”

Guy Laurence, CEO, Vodafone UK said:

“Vodafone Ultrafast 4G is here and we’re giving people a reason to get excited about it as we switch on a new site every 30 minutes. We’re bringing the capital closer to the action with Sky Sports and letting Londoners stream 20 million tracks with Spotify. We’re also giving the city’s busy businesses a boost by helping them take their office with them when they’re out and about. In fact, in the few days since we launched our 4G plans, more than 20,000 people have signed up. So, the question for Londoners now is: which do you want – music or sport?”

To support the rollout of Ultrafast 4G and deliver all the great benefits that it will bring to Londoners, Vodafone has doubled its investment in the capital’s digital infrastructure this year, spending £100m to bring the city the service it deserves. In London, Vodafone is now connecting a new site every 30 minutes during every working day. In total, Vodafone is spending more than £900m this year on its network across the country and that comes after Vodafone spent £802m acquiring the widest portfolio of mobile spectrum in this year’s auction. That portfolio includes the crucial low-frequency spectrum that means Vodafone’s Ultrafast 4G signal will travel further into buildings.

Following London, Vodafone will launch 4G services in Birmingham, Coventry, Leicester, Nottingham and Sheffield within a month. By the end of the year, Vodafone Ultrafast 4G, with speeds typically six times faster than 3G, will also be switched on in Bradford, Edinburgh, Glasgow, Leeds, Liverpool, Manchester and Newcastle.*** Vodafone is targeting indoor 4G coverage across 98% of the UK population by 2015. 


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Dave Thornton

Senior Editor

Senior Editor
Been involved in technology for many years, more than I care to remember. Live in Dundee, Scotland. I like Android, Windows Phone OS, BlackBerry OS and iOS, and love writing about all things techie. Currently have a Honor 6+, Elephone P6000, Nexus 5, Chrombook C720, HTC One M7, Nokia Lumina 625, Microsoft Lumia 435, Blackberry Q10, HTC Hero and iPad mini