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May 27, 2013

Yahoo and other Prospective Bidders line up to buy Hulu


Yahoo’s shopping spree seem not to be hitting the brakes anytime soon. Yahoo’s next or should we say current target is Hulu as a possible purchase. Rumours point to a bid for the video streaming site being in the $600-800 million range.

Why the range of prices? Yahoo is one of many current bidders for Hulu and the different prices relate to different buying circumstances.

Besides Yahoo, others interested in acquiring Hulu include: Separate bids from private equity firms KKR, Guggenheim Digital and Silver Lake Partners (in conjunction with Hollywood talent agency William Morris Endeavor); Time Warner Cable; Directv; and the Chernin Group.


On top of this, Yahoo is also rumoured to be planning on buying another two companies at $150 million and $200 million respectively, both in the communications market.

Clearly the company has plenty in the bank right now, only recently announcing a purchase of Tumblr for $1.1 billion. Yahoo promised “not to screw up” Tumblr after the buyout, leaving the majority of the website untouched and operating independently of Yahoo.

CEO Marissa Meyer is clearly going mergers and acquisitions mad. The attempted Hulu purchase is obviously part of getting Yahoo’s video set-up sorted. The company did lose out to Google on purchasing YouTube several years ago and Hulu could help plug that gap.

Currently Hulu is owned by NewsCorp, Disney and Comcast. It was previously placed on the market in 2011 for a price of $2 billion, but bids never materialised. Yahoo had attempted to buy a stake in the French video site DailyMotion this month, but was blocked by the French government. Meetings with Hulu followed soon after.

Rumours suggest that Yahoo’s Mayer is tied up dealing with Tumblr integration and that the possible Hulu buyout is being led by other members of the company. Given that Yahoo paid out more for Tumblr, the blogging platform is obviously as important as it gets for Yahoo in its redevelopment.

Source@ allthingsD

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Dave Thornton

Senior Editor

Senior Editor
Been involved in technology for many years, more than I care to remember. Live in Dundee, Scotland. I like Android, Windows Phone OS, BlackBerry OS and iOS, and love writing about all things techie. Currently have a Honor 6+, Elephone P6000, Nexus 5, Chrombook C720, HTC One M7, Nokia Lumina 625, Microsoft Lumia 435, Blackberry Q10, HTC Hero and iPad mini