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October 23, 2012

EE shows off its pricing plans


As we all know back in early September Everything Everywhere announced that they will launch the UKs first 4G LTE network. EE plans to bring the new speedy coverage to 16 UK cities by the end of 2012. One thing we didnt know up until now was what the price plans will cost. As you can see below EE will be using a tiered approach with every bundle including unlimited voice and text.


As you can see unlike our poor US friends the price depends on what handset you will be purchasing. Another added bonus is that if you select a plan over 1GB you will also recieve an extra media service like Deezer or two Gameloft games per month for no extra charge and on top of that you can change your option every 30 days. We feel that these plans are a tad overpriced even with the extras and im sure the public will have something to say about it shortly. More data less minutes seems as if it would be better? The official press release is below for your viewing pleasure.

EE TO LAUNCH SUPERFAST SPEEDS, EXCITING NEWSERVICES, SIMPLE PRICING & EXPERT SUPPORT FORCONSUMERS & BUSINESSES ON 30th OCTOBER• Superfast speeds: EE delivers superfast speeds, five times faster than 3G,and typically ten times faster in homes and offices with fibre broadband• Exciting new services: EE Film provides customers a one-stop shop for film,combining 2-for-1 cinema ticketing, listings, trailers and film downloads orstreaming into one place. EE Film also offers ‘pause & play’ functionalitybetween mobile and PC with the largest catalogue of new releases comparedto similar providers. The new Clone Phone insurance service replaces yourdevice and digital content in under 24 hours• Simple pricing for the digital age: Unlimited calls and texts as standard onyour mobile; customers simply select their data allowance, starting from just£36 per month for consumers and £35 (excl VAT) for businesses, with built-incost control tools• Expert Support: Fast track service for all customers, plus access toapproximately 10,000 experts on the high street, on the phone and online23rd October 2012. London. EE, the UK’s most advanced digitalcommunications company, today unveiled the pricing and plans for its newsuperfast Fibre Broadband and 4G services, designed for 21st centuryconsumers and businesses alike.The UK’s first 4G mobile service will launch on Tuesday October 30th, offeringconsumers and businesses a new way to access the people, places andthings they want on the move, with speeds typically five times faster than 3G.EE will also launch its new fixed-line fibre service for the home and offices,with speeds typically ten times faster than today’s standard broadband plans.The delivery of increased speeds and connectivity has inspired thedevelopment of EE’s first next-generation digital services, such as EE Filmand EE’s new device and digital content replacement services.Olaf Swantee, CEO of EE, said: “We’re proud to be leading the way andpioneering the roll out of 4G in the UK. With our new brand and unique 4Gand fibre services, we will deliver consumers and businesses across thecountry next-generation services and a superior level of support.”Our new plans have been developed to offer our customers everything theyhave been asking for – superfast performance, choice and value – as well asa fresh approach to pricing and customer service that offers accessibility,flexibility and guidance every step of the way.”The launch of the EE brand will be backed by a multi-million pound marketingcampaign across TV, print and digital media channels.Superfast speedsEE will be the first company in the UK to launch a mobile 4G service, alongwith its new fixed-line fibre broadband service. It will be called 4GEE and willoffer speeds five times faster than 3G, and speeds typically ten times fasterthan currently available in homes and offices.EE will be available to buy nationwide, with the 4GEE service going liveinitially across ten cities on 30th October3. The company has an aggressive4G rollout plan in place with six further cities coming online in the run up toChristmas, with further cities and rural locations planned for 2013, and 98% ofthe population due to be covered by the end of 2014.Once achieved, this will be the fastest rollout of any UK network in history.EE’s Fibre Broadband service, available to both consumers and businesses,will be available in 11 million premises nationally with plans starting at just £15per month.Smart new servicesThe launch of superfast mobile and fixed speeds by EE will inspire the birth ofrevolutionary and exciting new services for business and consumers.The first such service is EE Film, the only service in the UK which combines2-for-1 cinema ticketing, listings, trailers and film downloads or streaming inone place. The Film Store presents the largest catalogue of new releasesavailable in the UK, with more than five times the number of new releasesthan other similar providers, and more than 700 films available in total.EE customers will be able to watch a film of their choice on their mobile, ontheir PC or even on their TV (via their laptop). Pause & Play also allowscustomers to view the film on one device, such as their smartphone, pause it,then pick it up on another device, such as their laptop.4GEE customers will able to download or stream a film, each week, on EE,without impacting their data allowance. Further films can be downloaded orstreamed with prices starting at 79p, and the cost can be charged tocustomers’ mobile bill, or credit and debit cards.Simple pricing for the digital consumer4GEE phone plans will offer customers a wide selection of simple smartphoneand mobile broadband plans, putting the customer in control by combining arange of data options with unlimited UK calls and texts. Data allowances startwith the light data usage entry plan, offering 500MB (£36/pm) and extendingup to 8GB (£56/pm) for the heavier data user.Data controls will alert customers when they are approaching the dataallowance limit, and then when their limit is reached. They can then choose tobuy a data add-on, or wait until the next bill period starts.All customers will be able to tether or use VoIP services as part of their plan –with no need to buy specific data add-ons. BT Wi-fi is also included in allplans at no extra cost, providing on-demand access to millions of wirelesshotspots across the UK.For just £5 more a month, customers will be able to take their unlimited voiceand text allowance abroad with them, in Europe and selected countries in therest of the world4, as well as access to special data add-ons offeringsignificant value on data use while abroad.New Fibre Broadband and 4GEE plans for BusinessSmall business customers will have a range of 4GEE phone plans, with dataallowances of 1GB including unlimited UK calls and texts starting from £35/pm(excl. VAT). Companies can also reduce costs by choosing the new 4GEESharer Plan, which allows sharing of data allowances across all users anddevices within their business, plus inclusive calls to colleagues and landlines.EE also provides medium sized, public sector and corporate customers with arange of dedicated 4GEE plans from an additional £3 a month on top of theirexisting or new package, as well as added services including security andmobile application development. Data share plans are also available for thesecompanies, with the added benefit of increased spend control throughreduced out-of-bundle rates for data, and spending caps ranging from £50-£200.Olaf Swantee commented: “UK Businesses have shown considerable interestsince our 4G launch intentions were announced. We hope that our new 4Gplans and services will make us the most exciting digital communicationsbusiness partner to work with in the UK.”EE Consumer Fibre Broadband plansEE’s Fibre Broadband will offer speeds typically up to ten times faster than theUK average. Ideal for households or small businesses with multiple devices,EE Fibre broadband offers maximum download speeds of 76Mbps – allowingcustomers to stream HDTV, play online games, watch films on demand orquickly upload or download large files. Plans start from £15 per month5, withoff-peak calls and a free BrightBox router included as standard.4GEE customers save £5 per month when taking EE’s Fibre Broadbandproduct for the entire length of their phone plan – offering savings of up to£1206. Orange and T-Mobile customers can also benefit, allowing them toenjoy EE Fibre Broadband in the home or office at reduced rates.Expert serviceEE customers can expect a superior level of service on the high street, on thephone and online, with a significant new service approach and servicesdesigned to give customers peace of mind.10,000 EE experts have been trained to serve and sell to customers in a newway, designed around specific handset types.If an EE customer wants to speak to an expert at one our customer centres,they can fast-track the automated call system by first connecting, then dialling33, to get connected directly to an expert.EE also operates customer services on social networks Twitter and Facebook.A number of new services, fit for the digital world, have also been developedto provide peace of mind for new EE customers.Clone Phone: Clone Phone from EE securely backs up data such ascontacts, calendar and content (customers’ own photos and videos) via anApp, which provides an easy way to restore your content if a phone is lost,stolen or broken. It means you don’t just get your handset back, but you getyour digital life back too.Repair & Loan Phone: Repair and Loan Phone provide a convenient way toarrange a repair in store8 and stay in touch in the meantime. All customers willbe provided with a replacement phone, and phones will be repaired andreturned within 14 days. Small business customers benefit from next dayreplacement for any faulty phone.Transforming the high-streetFrom the 30th October, all existing Everything Everywhere, Orange and TMobilestores will become newly branded EE stores.4G ReadyEE will be offering a simple process for Orange and T-Mobile customerswho’ve already purchased a 4G ready handset, to swap to 4G, at no additional cost.

Source – Engadget

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