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September 20, 2017

YotaPhone Is Trying Its Luck Again


Image credit: JD

You may or may not remember the YotaPhone, but they’re trying their luck again with this third iteration of their dual display phone.

The first YotaPhone debuted in 2013 and had a mixed reception. It was supposed to be the future of smartphones and well it didn’t really happen for them. The YotaPhone 1 was outclassed by pretty much all rival Android phones as well as the iPhone 5s. Even though it had similar specs to the Samsung Galaxy S4, HTC One and the Sony Xperia Z Ultra it never quite took off.


Image credit: Yota

Looking at the design of the phone and that could have been one of the reasons. Compared to the previously mentioned phones it wasn’t exactly a looker. It had really thick bezels, even at the side of the Sony, the rear camera placement was off and most importantly I don’t think we as consumers were quite ready for a dual screen phone.

So Yota decided to try again in 2014 and you can guess what probably happened. The Yotaphone 2 was released in December of that year, but again faced tough competition from the Android releases and the iPhone 6. Even though the YotaPhone 2 had a 1080p AMOLED display, Gorilla Glass 3, a Snapdragon 801, Adreno 330, 2GB RAM and 32GB storage it again failed to match its rivals in terms of sales.


Image credit: Yota

Its not surprising as 2014 was a good year for smartphones. With the HTC One M8, Moto X, Xperia Z3, OnePlus One and Galaxy S5. Even though the YotaPhone 2 was on par with its rivals and has one unique feature that its rivals didn’t, it still failed to compete. Looking at how it was designed could have played a big role. Phones in 2014 were more squared off with rounded edges, whereas the Yota was more rounded. So again I think they just tried to be different and it didn’t really work. I personally quite like the different approach to aesthetics, but clearly I’m one of the few.

Even the addition of the e-ink display that was great for reading ebooks and saving battery life, never really helped the Yota sell in mass.


Image credit: Yota

Fast forward to this year and Yota is trying again with its third attempt. You know what they say, “third times a charm”. But I don’t know if its going to do well. Looking at all the great phones this year, from the Oneplus 5, LG G6, Nokia 8, Huawei P10 and more, the YotaPhone 3 is facing its toughest competition to date.

And to say, its fairly well equipped. 2017 is the year of 1440p, super slim bezels, dual cameras, massive displays and tonnes of power, so how does the YotaPhone fair. Well the Yota 3 has the big display at 5.5″ but its only 1080p and of course the rear 5.2″ 720p e-ink display.

Its got some decent power and specs too, with Snapdragon 625, Adreno 506, 4GB RAM, either 64GB or 128GB storage, a 3300mAh battery and Android 7.1.1. So its nearly on par with some of the other releases at the same price point of around 500 dollars. It is using last years CPU and there is a few phones around the $200 that are using the same one. Its a bit of a shame that they aren’t using the latest and greatest, but I’m sure it will be quick enough. That is if they get the UI right. It is however missing the dual camera setup, NFC and a 1440p display.

As a whole its not exactly the most powerful option at the price point and even some cheaper Chinese phones are available with similar specs and the dual cam setups. So like mentioned, its facing a tough crowd in terms of raw performance.


Image credit: JD

Its also sporting Type-C, a 13MP f/2.2 front facing camera, a 12MP f/1.9 rear camera, Micro SD support and all the other usual specs you’d expect from a phone this year.

I’m sort of glad to say the design is more in keeping with this years trends and it features slimmer bezels with a bottom mounted finger print reader. Its much more on par with what you’d expect a phone to look like at this price point this year. Its sad that unique phones don’t really do well anymore and I think that has made the Yota blend into the rest of the field. Yes the dual display sets it apart, but is that a feature that will make it popular? If Yota had made a unique design, it would probably receive praise for being different, but more than likely it would get overlooked. So as sad as it is that unique phones get overlooked, it could be better for potential sales.


Image credit: JD

Will this finally be the year that Yota has been waiting for and will the 3 be the phone that really takes off for them? I’m probably going to say no. I’d like to be wrong, but compared to what else you can get for around $500 its a tough sell for it. Yes the dual display will be great for preserving battery whilst checking messages and reading ebooks, but I just don’t think it will be enough.

Source. JD

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Hey I’m Weston and I’d definitely say that I’m a technology enthusiast. I’ve been in the tech space a while and I really love pretty much anything tech or tech related.


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